Introduction to the characteristics of current environments known by the acronym VUCA: volatility, complexity, uncertainty, and ambiguity. These characteristics define contexts of complex nature for decision-making.

Understanding the dimensions that explain the general and specific environments that affect any entrepreneurial initiative and represent sources of change in the business context

This third block introduces different methodologies and tools that allow reducing the uncertainty that affects decision-making: Empathy Map, Value Proposition Canvas, Lean Start-up Method, Business Model Canvas and SWOT matrix. Interpretation of the challenge as a concise response to unresolved needs.

This last block presents an introduction to the 2030 SDGs as a framework for analyzing the current environment and its characteristics related to sustainability. The objective of this block is for you to understand the usefulness of the SDGs as inspirational elements for the definition and continuous improvement of business models. In this sense, the SDGs are a framework that can both help to identify areas for improvement and guide the introduction of these advances.